Alsop, Ronald.
The Wall Street journal on marketing / Ronald Alsop, Bill Abrams. - Homewood, Ill. : Dow Jones-Irwin, c1986. - x, 294 p. : ill. ; 24 cm.
A collection of the Wall Street journal's weekly columns on marketing, written by the authors 1980-1986.
0870948962
86071213
Marketing.
HF5415 / .A45 1986
658.8
The Wall Street journal on marketing / Ronald Alsop, Bill Abrams. - Homewood, Ill. : Dow Jones-Irwin, c1986. - x, 294 p. : ill. ; 24 cm.
A collection of the Wall Street journal's weekly columns on marketing, written by the authors 1980-1986.
0870948962
86071213
Marketing.
HF5415 / .A45 1986
658.8