| 000 -LEADER |
|---|
| fixed length control field |
00758nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
90024150 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20151029145601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
901107s1991 mau 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
90024150 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0316551546 : |
| Terms of availability |
$22.95 ($27.95 Can.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)22766639 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5813.U6 |
| Item number |
M32 1991 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/0973 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mayer, Martin, |
| Dates associated with a name |
1928- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Whatever happened to Madison Avenue? : |
| Remainder of title |
advertising in the '90s / |
| Statement of responsibility, etc. |
by Martin Mayer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Little, Brown, |
| Date of publication, distribution, etc. |
c1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 269 p. ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
United States. |